National Flood Services Appoints James Liu as Chief Operating Officer, Effective May 18, 2020

Kalispell, Mont. – May 18, 2020 (9am CST) – National Flood Services, a leading flood insurance solution provider, today announced the appointment of James Liu as the new Chief Operating Officer.

In his new role, James will assume responsibility for all operations and lead a new division encompassing customer service, claims, marketing, HR and finance.

James brings a highly accomplished background in driving operational excellence throughout customer experience teams.  He previously Co-founded a consumer investment firm and prior to that was the Vice President of Strategic Growth for The Kraft Heinz Company.  He brings a proven track record of delivering modern and best in class customer experiences at scale with prior accomplishments including leading the integration of Heinz and Kraft Foods as well as assuming P&L ownership for the $2bn sauces division of Kraft Heinz.  James graduated from NYU Stern and has an MBA from Harvard Business School.

“We are delighted to welcome such a talented and experienced leader in James and are excited for the potential he brings to the organization.  We are excited for the innovation he will bring to further elevate our experience and simplify flood coverage for property owners” said Ralph Blust, CEO at National Flood Services.

As part of this addition, Danny Rosenthal assumes the title of CIO for National Flood Services.

To learn more about National Flood Services, visit

About National Flood Services

For over 35 years, National Flood Services has worked with the country’s top insurance companies to help protect homeowners from the costly impact of flooding. In close partnership with the Federal Emergency Management Agency (FEMA) and WYOs, National Flood Services manages over $1.4 billion of annual premiums and more than 1.5 million policies, furthering its mission of improving people’s lives by reducing the damaging impact of flooding.

National Flood Services is a portfolio company of PEAK6, a Chicago-based operating company that specializes in technology investments.